What Pickup Owners Do With Their Trucks When Not Driving

Xenio

Jan 10, 2026

Trucks have become more than just vehicles for hauling or towing. They are now a central part of the lifestyle for many owners, supporting activities that range from camping to traveling across the country. According to data from Strategic Vision, which surveys 250,000 vehicle owners nationwide each year, truck owners have unique hobbies and interests that shape their purchasing decisions and the features they look for in a vehicle.

Top Hobbies of Truck Owners

#5 – Camping

Camping is one of the most popular hobbies among truck owners, with 36.19 percent of respondents listing it as a major interest. The data suggests that many truck owners enjoy off-road adventures, with nearly one-third going off-road monthly and at least ten percent venturing into remote areas. Whether they’re towing a camper or using a roof-top tent, trucks provide the capability and space needed for these outdoor pursuits. This trend has influenced automakers to design trucks with features that support camping, such as bed storage solutions and power outlets for gear.

#4 – Listening To The Radio

Surprisingly, 38.45 percent of truck owners consider listening to the radio a top hobby. While this might seem like an old-fashioned pastime, it highlights the growing demand for high-quality audio systems in modern trucks. Automakers have taken notice, offering premium sound packages from brands like Bose, Bang & Olufsen, and Harmon Kardon. These systems cater to drivers who value music and entertainment during long drives or while parked at a campsite.

#3 – Watch TV

With 38.64 percent of truck owners listing watching TV as a significant hobby, it’s no surprise that modern trucks come equipped with advanced infotainment systems. Many models now feature large screens, rear-seat entertainment options, and household-style power outlets to support TVs in the bed. For example, Ram offers a 14.5-inch main screen and a 10.25-inch passenger display, making it easy for families to enjoy content on the go. These features reflect the evolving needs of truck owners who use their vehicles as mobile entertainment centers.

#2 – Travel the USA

Traveling across the United States is a major hobby for 44.45 percent of truck owners. Despite not being the fastest vehicles, modern trucks are well-suited for road trips thanks to their spacious interiors, comfortable seating, and advanced technology. Features like semi-autonomous driving systems and entertainment screens make long journeys more enjoyable. One truck owner described the experience as “like sitting back and watching the National Geographic Channel as I go,” highlighting how trucks offer a unique way to explore the country.

#1 – DIY Projects

The stereotype may be true: 57.08 percent of truck owners enjoy doing DIY projects. This passion for hands-on work has influenced truck design, with some automakers incorporating tools and practical features into their vehicles. Rulers, protractors, and even math-related functions are sometimes included in the cabin or bed to assist with home improvement tasks. This trend reflects the practicality and versatility that many truck owners value.

The Takeaway

While it’s not surprising that truck owners enjoy camping or appreciate good audio systems, what stands out is the shared interests among owners regardless of brand, size, or powertrain. From building and traveling to lounging and entertaining, trucks serve as more than just transportation—they are a platform for the lifestyles their owners lead. Data from Strategic Vision supports this idea, showing that truck buyers are more similar than different. As automakers continue to innovate, they are likely to focus on features that cater to these common hobbies, ensuring that trucks remain a key part of American culture.